Half a year after the pandemic and as vaccination progressed, clothes reflecting an optimistic mood through exuberance and an explosion of color have conquered fashion. Street style action confirmed Copenhagen Fashion WeekStreet fashion lovers showcased their looks and accessories in a color palette neon And vibrant, plus prints tie dye Dope and animal print (sometimes all mixed).
The trend became known as “dopamine fashion“To help raise the mood at the time and promise to be one of the big market bets with a gradual resumption of activities. Samina Virk, global marketing director for Thread Styling, said in an interview with Vogue Business that customers want to enjoy color more than ever.” They are buying more colors in all categories – ready-to-wear, accessories, Jewelery and shoes.”
Libby Page, Senior Market Editor at Net-a-Porter, agrees. She says she has seen a dramatic shift in consumer demand with the end of restrictions, who are looking for more exciting, upbeat fashions, vibrant colors and fun prints. “We just finished buying the resort and pre-summer as the trend continues. We expect the ‘dopamine fad’ is here to stay.”
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