Brexit and Healthy Eating Habits of the British Open Opportunities for Brazilian Exporters, Apex-Brasil’s study presented in a webinar promoted by the agency with the participation of Aphrodite
By 2022, Brazil has promising opportunities to increase exports of exotic fruits and superfoods such as mangoes, papayas, peaches, honey and berries to the United Kingdom.
Two factors will determine the context of the country: the change in British and Brexit food consumption habits, which will take effect next year with the implementation of sanctions on products from the European Union – currently the country’s main export area.
This is a preview of armchair activist Brazilian Fruit Opportunities Promotion Agency (Apex-Brazil) in association with Brazilian fruit and derivative exporters (Abrafrudas) on Thursday (30).
The event aims to serve Brazilian companies and help them make decisions to enter the UK market, based on data from a study on “Fruits in the UK” prepared by Apex-Brazil Market Intelligence Administration. Document (HereFive grapes, apples, papayas, mangoes and lemons: A comprehensive display and market analysis focusing on the five fruits.
The virtual meeting was attended by analysts of market intelligence management from Apex-Brazil, Gilhermy Nacif and Patricia Stephen, Augusto Louis Billy, Brazil’s agricultural coordinator in the United Kingdom, and George de Souza, Abrufrudas’ representative.
To get an idea of the possibilities created by Brexit, the UK imports 88% of the fruit it consumes, half of which comes from the EU. The year 2022 is important because the region will begin to implement health restrictions on EU products, which will bring more opportunities for Brazilian exporters.
Agricultural links also showed a reduction in tariffs and regulations imposed on fruit imports from countries outside the European Union. Insects could be controlled more easily, allowing Brazilian products to enter the UK.
Jorge de Sauza highlighted that Brazil is the third largest fruit producer in the world, but exports are very low. The global fruit export market moves $ 150 billion a year, of which the country accounts for only 0.6%. “We need to grow this number because fruit production generates income and involves small and medium-sized producers, it contributes to the growth of existing areas and changes the objective reality of these places, that is, it improves the lives of communities,” Abrafudas’ representative pointed out.
The expansion of the Brazilian fruit trade to the UK is likely to increase further as the British monitor their diet to control their weight and pay more attention to nutritional information on food and beverage labels, with the encouragement of the British government on thematic campaigns. According to Euromonitor’s 2020 Lifetime Consumer Survey, 34% of Britons monitor their diet to control their weight and 32% read nutrition information on food and beverage labels.
This trend explains the increase in consumption of fruits such as superfoods such as blueberries and cranberries. Considered a luxury item a few years ago, they became part of the public table and became more concerned with a balanced diet. Between 2019 and 2020, national fruit exports to the UK increased by 44%, rising from US $ 95.8 million to US $ 138 million. The forecast is that by 2023, the average annual growth rate of these products will be 3.3%.
Webinar participants highlighted the impact of Govt 19 in this situation. Food stores excluded from closing operations had a 10.4% growth in their sales. In addition, online sales of new products, including fruits, increased by 4.7%.
Ways of distribution
This study points out the various options that Brazilian manufacturers seeking to export to the United Kingdom should enter this market, namely supermarket chains, wholesalers, discount stores, ethnic and specialty stores. Different distribution channels and options depend on the quality of the products offered in the market.
According to Billy, “The UK market is a showcase for the world, but it’s very demanding because it has environmental, social and ethical business credentials. It’s moving to the heart of the consumer. To see or to know “he concluded.
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