December 2, 2022

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For the first time in 26 years, Subaru has been accumulating sales decline in the United States for two consecutive years

For the first time in 26 years, Subaru has been accumulating sales decline in the United States for two consecutive years

This is the first time since 1995: a Subaru Sales in the United States are expected to decline for two consecutive years. This worries us: the United States has introduced the most promising electric model for its largest market and company: Or 4 x 5 Soldera.

The company’s CEO, Todomi Nagamura, told the Associated Press Vehicle News While accumulated sales until October were not so bad, with 499,619 cars leaving dealerships, it is unlikely that 2021 will surpass the sales already made in the fall of 2020. This year will end without reaching the brand that Subaru is considered to be based on. , 600 thousand units.

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Subaru’s sales decline is breaking a series of decades

In 2019, the company reached its record 700,017. By 2020, that number had dropped to 611,942 cars. For 26 years, since 1995, the company has not accumulated two consecutive years of decline. Accidents only happened in 2002 and 2008, but they were followed by improvements.

“We have to consider the sale after giving thanks [quando acontece a Black Friday], But we are seeing a slightly more complicated situation than in recent months, ”said the administrator. “We expect the number to be less than 600,000 this calendar year.”

According to Nagamura, the cause is the semiconductor crisis. “There is still uncertainty about the condition of semiconductors,” he says. “So we don’t have a definite goal [de vendas] At this point. Industry demand ranges from 15.5 to 16 million [de carros] (In the United States). With this in mind, we expect a number for about 650,000 units.

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Image: APISITH / Shutterstock

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