December 8, 2022

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White Noise: People who make money recording sounds like rain and washing machine

White Noise: People who make money recording sounds like rain and washing machine

  • Almudena de Capo
  • BBC News World

attributed to him, Getty Images

In the podcast wave, a new product seems to be gaining more and more followers: Recording the sound of a washing machine, fan, or rain has become a new business and prompted some people to record this type of sound, known as white noise, as a successful business.

White noise podcast makers are recreating a world of calm, helping thousands of listeners focus, calm down or fall asleep at a time of high noise pollution. You just need to check the lists of the most popular video and audio platforms to see the great reception of this type of content.

On YouTube, you can find videos like “Celestial White Noise”, with 57 million views, or “White Noise for Babies Sleeping”, with over 28 million views. New Wave increasingly includes podcasts with this type of noise, perfect for masking or covering other ambient sounds, such as cars, construction, or dogs barking.

“I think everyone is looking for ways to sleep better. Some people turn to medication. I prefer to find other ways. I’ve always found white noise and nature sounds to be the best way to help with rest,” explains Todd Moore, an American entrepreneur of success who has recorded noises White for more than a dozen years, first for his app and then for the “Tmsoft’s White Noise Sleep Sounds” podcast.