Argentina e-commerce site Free market The deal to become a shareholder in US digital advertising agency Alef Group closed on Wednesday (18), valued at US $ 2 billion (R $ 10.7 billion). Opera By Latin America IMS (Internet Media Services).
The deal offers Mercado Liverev a $ 25 million stake in Aleppo. The e-commerce company is expected to collaborate with IMS to monetize its advertising space in countries where there is no local sales activity on Mercado Livre. The transaction must be completed by the end of August.
“We are pleased to support Aleph’s growth in the global advertising ecosystem. We know the enormous potential and I believe this strategic investment will continue the growth of digital advertising in the region,” said Marcos Culberin, CEO and Founder. Mercado Livere.
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“This is a clear endorsement of the growth opportunity that Aleph is facing in realizing our global vision. Digital media has the power to open up economic growth and should be experienced equally around the world,” said Gaston Tarduta, Founder and CEO of Alef.
Alef operates in more than 90 markets around the world and has partnerships with such sites Twitter, Spotify, Snapshot, LinkedIn, Tic Tac Toe, Facebook, Twitch and Tripodvisor. Mercado Lever has other markets such as Mercado Pago (Fintech), Mercado Envios (Logistics) and Mercado Livere VIS (Vehicles, Real Estate and Services). In April, it was announced Free shipping For purchase now from BRL 79 Accept payment by pix.
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