A parallel investigation into the 2018 online advertising deal between the European Union and British trusted officials began on Friday. Google And Facebook.
Alphabet’s Google and Facebook, now known as Meta, both parent companies, are defending the “Jedi Blue” deal, which the EU says could affect competitors in the industry and affect publishers in the search for online advertising.
This agreement allows publishers such as news providers to provide advertising space to multiple advertising networks simultaneously, which can generate high advertising revenue.
The Jedi Blue deal allows meta to participate in Google’s open auction program.
“The technology, which competes with Google’s Open Bidding, could be aimed at weakening it and excluding marketers from displaying ads on publishers’ websites and applications,” said Margrethe, head of the EU’s trust organization. Vestager, in a report.
“This is a publicly documented pro-competitive agreement that allows the Facebook Audience Network (FAN) to participate in our open bidding process with dozens of other companies,” Google responded to inquiries.
“Meta’s exclusive bidding agreement with Google and similar deals we have with other bidding sites have helped increase competition for advertising status,” Meta said in a statement.
The British No-confidence Commission is also investigating the deal.
Texas and 15 other U.S. states have filed a no-confidence motion against Google, claiming that the Facebook deal was terminated and that publishers were making more money by advertising on their websites as part of an effort to combat the caption auction.
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