the google browser This Wednesday (16) announced that it intends to Restrict data sharing with third parties in advertising on your Android operating system. The issue is sensitive because it is directly related to the privacy of users and at the same time to the company’s revenue.
Tech giants are under increasing pressure to balance privacy and targeted advertising, after complaints from users and threats from regulators to enforce tougher rules.
However, companies are trying to maintain access to data, which is critical to their multi-billion dollar ad revenue.
This is because a large portion of the profits google browser Related to selling targeted ads. In order for advertising results to be more efficient, the company collects and shares a series of data about its users with third-party companies.
“Our goal (…) is to develop effective advertising solutions that enhance privacy so that users know that their information is protected and that developers and companies have the tools to succeed on mobile devices,” he said. google browserin the current situation.
last year , An apple Announced that users of the approximately one billion iPhone devices in circulation can Choose whether to allow your online activities to be tracked for ad targeting purposes.
The company claims this is evidence of its privacy concerns, while its critics claim the company may continue to conduct such screening.
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