Volkswagen campaign targets homophobia on social media

247 Volkswagen announced the new Volkswagen Polo 2023 on social media and was the target of anti-gay posts after a gay couple was chosen to represent its new car in a campaign. In the photo caption, two men are shown embracing in front of the car. It was posted on Twitter, Instagram and Facebook on the sixth day.

The automaker says, “You know what has evolved with you? Polo. What was already good gets better, with more safety and technology. Access your car without using the keys, enjoy the six-speed automatic transmission and connect to everything through VW Play.”

The automaker said the initiative is part of a publication on the topic of diversity launched in June 2021 by the company.

Netizens posted anti-gay posts on social media. Someone put a wrench in the form of a wheel with the head of the tool in the form of a “rod”.

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One Internet user posted: “The car is only going in the opposite direction”;

Another wrote: “These advertising agencies are crazy. What do they need? For God’s sake!”

“The problem is trying to make the disgusting thing look normal,” one user said.

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