Five European supermarket chains and a food manufacturer reported on Wednesday (15) that They will not sell beef that originated in Brazil or meat products associated with the Brazilian company JBS Because of recent allegations of destruction of the Amazon rainforest.
The six networks are the Dutch group Ahold Delhaize (which includes the brands Delhaize and Albert Heijn), the Dutch group Lidl Netherlands (which belongs to the German Lidl group), the Belgian Carrefour Belgium (a subsidiary of the French group of the same name), the French Auchan group and the Sainsbury group. British princes.
The obligations undertaken vary from company to company. Lidl has pledged not to sell meat from South America from 2022 onwards. Albert Heijn, the largest supermarket chain in North America Dutch, announced that it would stop selling Brazilian meat. Delhaize and Carrefour Belgium will no longer sell salt snacks and other Jack Link branded products associated with JBS.
Albert Heijn explained that there are only a few snacks made from Brazilian meat on his shelves. Sainsbury said it intends to phase out beef in the country from its beef brand, but added that 90% of the product already comes from United kingdom and yes Ireland.
The boycotts were announced after an investigation by an NGO reporter Brazil e strong earth accuse JBS For livestock raised in deforested areasWithin a scheme known as “cattle washing”.
In this scheme, cattle raised in deforested areas are transferred to a regular farm and then sold for slaughter. In this way, its origin is convincing.
“These are not vague commitments or cute advertisements that sound good in press releases, but rather a series of concrete business actions that some of Europe’s largest supermarket chains have taken to stop buying and selling beef from a company and country from which they are made so much,” said Mighty Earth Europe Director Nico Mozi. But it showed only a few results.
Inpe recorded nearly 250 square kilometers of deforestation in November
JBS Promises intolerance
a JBS Reuters news agency It has zero tolerance for illegal deforestation and has blocked over 14,000 suppliers for not complying with its standards.. The company added that monitoring indirect suppliers (who supply the final supplier) is a challenge for the entire sector, but it intends to establish a system for this by 2025.
Deforestation rates have risen in the Amazon region under President Jair Bolsonaro. Between August 2020 and July 2021, it reached 13,235 square kilometers, according to the National Institute for Space Research (inpe). The number is more than twice the size of a federal district and is the largest since 2006.
In May, European supermarkets and food producers threatened to boycott products Brazil Because of Bill 510/21 which they claim will lead to increased deforestation in the Amazon rainforest.
The proposal, basically, is to paraphrase a text MP 910 – which was published in December 2019, but expired because it had not been voted on within the deadline, until May 2020 – and PL 2.633 / 2020which was approved by the Chamber.
The group was made up of large British supermarket chains such as Tesco, J Sainsbury, Marks & Spencer as well as German Aldi.
Food producers such as the National Pig Association, Swedish Public Pension Fund AP7 and other investment managers are also on the list.
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