Once upon a time a Peugeot 206 roamed here, the Peugeot 208 Like was also offered with a 1.0 engine, but this time not from Renault but from Fiat, from R$72,990.
The new 208 Like features a new 10.3-inch multimedia display, as well as headlights with LED daytime running lights, shaped like lion swords.
The Peugeot 208 1.0 also has a new version, Style 1.0 for R$79,990, which features full LED headlights as standard.
“Peugeot already has a strong presence among compact hatchbacks, and the arrival of the 1.0 engine in the all-new 208 family represents our ambition to ensure greater market coverage on a larger scale,” says Felipe Dimon, Head of Brand for South America.
“Dynamic, excellent, technological and complete, the Peugeot 208 1.0 in itself is a very competitive product,” explains Daemon.
The CEO concludes: “With all these attributes and an overwhelming presentation, the new edition has full potential to increase the brand’s presence, visibility and participation in a very strong and important space in our market, which deserves to have the new 208 as well as a purchase option.”
Peugeot hasn’t revealed details of the Firefly 1.0 engine used in the Peugeot 208 Like and Style versions, but for the price, that’s the aspirated three-cylinder, 6-valve.
On the Fiat, it delivers 72 hp on gasoline and 77 hp on ethanol, but on Peugeot, the calibration can vary with more power and torque to drive the combined hatch.
With a five-speed manual transmission, the new offering boosts sales of the 208 in the domestic market.
From January to April, Peugeot sold 7,920 units out of 208 in the domestic market, taking 17th place in the car ranking.
The model came to be among the top 20 sellers in the monthly rating and maintains its presence in the top 20 in the market.
Peugeot 208 2023 – Prices
- Peugeot 208 Like 1.0 MT – BRL 72990
- Peugeot 208 Style 1.0 MT – 79990 BRL
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