Have you ever thought if all your messengers merged with each other?? The EU bill wants to make this mandatory in the bloc countries. The goals are the services of some giant companies such as The WhatsAppAnd the messengerAnd the iMessage even cable. The intent is that it is possible to send content from one to the other.
The first two in theory would make more sense, since they both belong to the same company and we’ve recently seen an integration Messenger with Instagram DM. However, iMessage is an Apple messaging service that is exclusive to the company’s devices. Being a separate company also raises security concerns.
However, this is not a fact that the law takes into account. The Digital Markets Act or the European Union’s Digital Markets Act wants to make this integration mandatory for all companies with more than 45 million monthly active users and at least 10,000 active corporate customers annually on the European continent.
New European Union law
In the event of non-compliance, the fine can be very heavy, amounting to 10% of the annual revenue of the companies, which, in the case of these giants, is an exorbitant amount. In cases of recidivism, the fine can be doubled, up to 20% of corporate revenue.
The law goes much further and establishes rules for the sale of market services, since the company cannot give priority to its own product. However, the most controversial point is the integration, as it forces, for example, a Signal user to be able to send a message to someone using WhatsApp, which in theory would prefer the smaller platform. In addition, the services must be available for all platforms, which directly affects iMessage, which is exclusive to Apple products.
“This agreement closes the economic part of our ambitious reorganization of our digital space in the EU internal market. We will quickly appoint gatekeepers based on objective criteria. Within 6 months of appointment, they will have to fulfill their new obligations. With effective implementation, the new rules will bring Greater competition and fairer conditions for consumers and business users, which will allow for greater innovation and choice in the market.We take this joint effort seriously: No company in the world can turn a blind eye to the possibility of a fine of up to to 20% of its global turnover if it repeatedly breaks the rules.
The rule still needs approval by the Council of the European Parliament, but the authorities ensure there is already an agreement to pass the law. What remains are the possible changes that may occur in the text. After approval, companies will have a six-month period to adjust.
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